Who We Are

Sheikh Ismail Ali Abudawood

                               Our Role Model

Founder

In 1935, Sheikh Ismail Abudawood laid the cornerstone of what would become a beacon of economic progress in Saudi Arabia. Founding Abudawood, he dedicated his life until 2005 to nurturing its growth, embodying a spirit of pioneering excellence and unwavering commitment to his nation’s prosperity.

A visionary in every sense, Sheikh Ismail’s legacy transcends the realms of business; he was a trailblazer who fervently believed in and worked towards diversifying Saudi Arabia’s economic landscape. His partnership with Procter & Gamble was a testament to his foresight, leading to the establishment of manufacturing facilities within the Kingdom, a milestone in its industrial journey.

Throughout his illustrious career, Sheikh Ismail stood as a pillar of inspiration and a steadfast advocate for commerce and innovation in Saudi Arabia. His journey was not just about building a successful enterprise, but also about shaping a future where economic diversity and prosperity thrived. His legacy continues to inspire and guide the path of economic development in the Kingdom, a lasting tribute to a true pioneer.

Board of Directors

Mr. Anas Abudawood

Mr. Ayman Abudawood

Mission

We believe in the power of collaboration with organizations and individuals who dare to dream and innovate and shaping the future of society. We envision a world where every person with an ambition is empowered to become successful and contribute.

To uphold the remarkable legacy of our family, we bear the responsibility to continuously elevate industry standards and sustain our growth, for the benefit of our shareholders, partners, employees, and society.

We operate with transparency and integrity, fostering trust in our relationships with our partners, clients, employees, and all stakeholders.

We are a catalyst for growth, driving innovation and unleashing infinite potential.

  • We respect our integrity and are honest, reliable and keep promises
  • We respect and trust each other to do their very best
  • We respect the dignity of others at all times
  • We respect and show pride and passion in our values, our company and our heritage
  • We own our commitments and follow-through to meet them
  • We own our decisions, actions and mistakes and take accountability for them
  • We own our results as one team and hold each other accountable
  • We love our work and continuously improve processes to enhance what we do
  • We dare to experiment in how we do business to achieve our goals
  • We dare to take initiative and intelligent risks to add value to our business & customers
  • We dare to take the right decisions, at the right time, with the right values
  • We dare to include people with potential and the right attitude
  • We deliver on commitments made to our stakeholders
  • We deliver with unsurpassed excellence to ensure satisfied customers (internal and external)
  • We deliver with quality and attention to detail
  • We deliver with speed, agility and efficiency to achieve results on time
  • We grow our people through creating opportunities to learn and grow
  • We grow others through caring, recognizing, appreciating diversity and sharing skills and knowledge
  • We grow ourselves through building growth mindsets, resilience and curiosity to learn
  • We grow our business through sharing ideas and taking action
  • We dare to experiment in how we do business to achieve our goals
  • We dare to take initiative and intelligent risks to add value to our business & customers
  • We dare to take the right decisions, at the right time, with the right values
  • We dare to include people with potential and the right attitude
• We respect our integrity and are honest, reliable and keep promises
• We respect and trust each other to do their very best
• We respect the dignity of others at all times
• We respect and show pride and passion in our values, our company and our heritage

• We own our commitments and follow-through to meet them
• We own our decisions, actions and mistakes and take accountability for them
• We own our results as one team and hold each other accountable
• We love our work and continuously improve processes to enhance what we do

• We dare to experiment in how we do business to achieve our goals
• We dare to take initiative and intelligent risks to add value to our business & customers
• We dare to take the right decisions, at the right time, with the right values
• We dare to include people with potential and the right attitude
• We deliver on commitments made to our stakeholders
• We deliver with unsurpassed excellence to ensure satisfied customers (internal and external)
• We deliver with quality and attention to detail
• We deliver with speed, agility and efficiency to achieve results on time
• We grow our people through creating opportunities to learn and grow
• We grow others through caring, recognizing, appreciating diversity and sharing skills and knowledge
• We grow ourselves through building growth mindsets, resilience and curiosity to learn
• We grow our business through sharing ideas and taking action
• We dare to experiment in how we do business to achieve our goals
• We dare to take initiative and intelligent risks to add value to our business & customers
• We dare to take the right decisions, at the right time, with the right values
• We dare to include people with potential and the right attitude

Our Milestones

2008

Commenced Operations in Pakistan

2009

Launched SAP

2015

Go To Market Innovation-Modern Trade

2018

Rural Business Automation – S&D Pro

2020

P&G Go to Market Award

2021

Overall Sales AMA Revolutionize Go To Market Award

2023-2025

Top Employer Certified

2008

Commenced Operations in Pakistan

2009

Launched SAP

2015

Go To Market Innovation-Modern Trade

2018

Rural Business Automation – S&D Pro

2020

P&G Go to Market Award

2021

Overall Sales AMA Revolutionize Go To Market Award

2023-2025

Top Employer Certified